Samsung’s new virtual assistant, Bixby to make its debut on the Galaxy S8

85There have been an intense competition in the digital assistant industry among big brands. We now have Siri, Apple’s virtual helper, Microsoft Cortana, Amazon’s Alexa and Google Assistant. It’s difficult to determine who is winning the fight, but we are about to welcome a new member to the industry.

Samsung has been working on its own virtual helper in recent years. Last year, the South Korean smartphone maker acquired the Viv digital personal assistant, the company behind Apple’s Siri to work on the project. According to sources, Samsung is about to unveil what the company’s been working on for years at an event later this month.

Samsung’s own personal assistant, which is officially called Bixby, will be introduced alongside the company’s highly-anticipated smartphone, Galaxy S8 and Bixby serves as one of the device’s selling points that challenges Apple’s upcoming iPhone 8.

Sources say that Samsung’s new virtual helper, Bixby will come with more advanced features than rivals in the market and it is not just restricted to being able to set reminders, giving sport scores and answering users’ questions. Samsung is expecting its new virtual helper to control apps. Samsung has recently confirmed that it is working on its own apps that will work with Bixby when it launches later this month. According to Samsung, users will be able to use Bixby to access a specific function within an app without button-punching process.

Sources say that users won’t need to wake up the upcoming Samsung Galaxy S8 to interact with Bixby thanks to a hardware button located on the side of the new handset. Besides, one of the biggest selling points of Bixby is its ability to execute your tasks to the best of its knowledge. Samsung is expected to introduce its new virtual helper, Bixby at the company’s Unpacked event on March 29. Bixby will be initially available on the Galaxy S8 with more devices to come in the future including PC, laptops and tablets.

Also read: Here is how you can clear Dropbox caches on your iPhone

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