Samsung released an Apple-Like Design Video for Galaxy S6 Edge

Samsung released a new video on its YouTube channel called “Designing Possible”, describing the design process of the brand new Galaxy S6 Edge. The video reminds of an Apple video and more specifically of the new video Apple released for the Apple Watch.

We can also say that the two videos share similar cinematography, with both of them including very similar images of lined up components in a dark area as a light zooms over them. The intent for videos seems to be the same, making sure people understand the kind of detail and thought  that goes into the design and manufacture of these devices.

Samsung Galaxy S6 Edge video

Apple Watch Video

While the ads share many similarities the Samsung video focused on the design  of the product and wants to show Samsung as a design company. The Apple Watch video on the other hand is more focused on the product as such.

Samsung has not (yet) been accused of copying Apple but we can clearly see that is focusing on attacking Apple.

Tags apple, edge, watch
Category News, Samsung, Smartphones


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