LG to launch ‘LG Watch Urbane Luxe’ with a $1200 price tag

LG teams up with Reeds Jewelers to impress the super-rich with a shinier version of its LG Watch Urbane.

The luxurious timepiece will carry the name ‘LG Watch Urbane Luxe’ and will have a 23 karat gold-plated casing and its strap will be made out of genuine alligator leather. The insides of the watch will remain exactly the same, with a 245 PPI OLED display , a 1.2 GHz Snapdragon 400 and 512MB RAM.

In addition, the gold-plated timepiece will come in a piano gloss lacquer case and will be produced in a limited run of only 500 pieces. LG’s Chris Yie says, “Wearable devices shouldn’t be thought of as an extension of one’s smartphone, but as an extension of oneself.”  The high-end timepiece will carry a price tag of $1,200 ( about £780) which makes it more expensive than Huawei’s $800 high-end smartwatch.

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