Google officially discontinued Nexus phones

At Google’s hardware event on Tuesday, the biggest search engine on Earth, Google introduced its most-anticipated Pixel phones, the Pixel and the Pixel XL. Both devices sport a beautiful design and cutting-edge specs including the newest Qualcomm Snapdragon 821 processors, 4GB of RAM and some Google’s exclusive features known as Google Assistant, VR support and excellent camera performance. The Google Pixel and Pixel XL are really something Android fans don’t want to miss at all this year.

However, alongside the big unveiling of the pair at the event, this year marks the end of the Nexus devices despite a much-hyped launch at Google’s event. Google has officially removed all Nexus products from Google Store. Back in 2015, Google launched two Nexus offerings, the Nexus 5X and the Nexus 6P in partnership with LG and the Chinese side Huawei. Both Nexus 5X and Nexus 6P ran Android 6.0 Marshmallow and fingerprint readers at launch. However, the unveiling of the Pixel and Pixel XL means that Nexus 5X and Nexus 6P were the last of smartphones launched in the Nexus series. In reality, the Pixel and Pixel XL have taken some design hints from the last year’s Nexus 6P with a thinner bezel.

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Google’s decision may disappoint many of us who have been waiting for a new Nexus phone this year. Nexus phones were once Google’s first move into the smartphone business back in 2010 with Nexus One followed by Galaxy Nexus (2011). Nexus phones were one of the most-anticipated smartphones thanks to its low price tag and crazy specs.

In reality, Google has begun the process of removing the Nexus products since the start of the year. Back in May, Menlo Park-based Company announced that it discontinued the Nexus Player and removed it from Google Store. In September, Google rebranded its Google Now Launcher aka Nexus Launcher to Pixel Launcher. The unveiling of the Pixel-branded phones may be a perfect step to compete with Apple iPhone 7 and iPhone 7 Plus this year.

Google is planning to bring the Pixel and Pixel Xl to the Indian market by the end of October. The new devices will come in Very Silver and Quite Black in India. At this year’s event, Google also introduced its first ever DayDream VR headset, Google Home and Google Wifi.

Don’t forget to share your thoughts about the Google’s new Pixel and Pixel XL in the comments section below

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