Apple to manufacture iPhone SE in India

Last year, Apple made waves by unveiling iPhone SE, its new 4-inch iPhone. iPhone SE is specifically aimed at users who prefer a 4-inch iPhone that offers comfortable one-handed operations. Basically, iPhone SE looks nearly identical to the 2013 iPhone 5s, but includes hardware upgrades such as an updated processor, enhanced camera, Apple Pay and always-on Siri activation.

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iPhone SE has received mostly positive reviews from tech experts and users, praising the device’s improved hardware, overall performance and much longer battery life. According to latest reports, Apple will begin manufacturing iPhone SE in India in the coming months. Specifically, iPhone SE to start assembling in a facility in Bengaluru. Previous reports claimed that Apple selected Wistron as its primary manufacturer for all iPhone models in India in the future and Wistron would build a new plant in Bangalore, India.

According to a recent report, Apple will assemble 3-400.00 units of iPhone SE models at the Karnataka being set up by its manufacturing partner Wistron. Tech experts say that Apple’s move aims to boost its market share in the Indian market where cheaper smartphones now dominate. Last year, Cupertino-headquartered Company shipped 2.5 million iPhone units in India which set the company’s record sales in the country.

Assembling in India allows Apple to cut the retail price by 10-20 percent. Besides,  Apple has been in talks with the Indian government in the hope of tax concessions and several policy exceptions. Apple now ranks 10th in the country’s smartphone market, but it tops the premium smartphone segment with a 62 percent market share.

India is one of the world’s fastest growing mobile markets. Samsung and the Chinese smartphone makers like Xiami and Vivo now dominate the market thanks to their affordable smartphones. According to sources, Apple is planning to assemble its future iPhone models in India and iPhone SE is just the beginning.

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Category News, Smartphones

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