Apple Merged its Website and Online Store

Apple has made a major change to its online website by merging its Apple.com website with its online store, to create one universal website.

There is no longer a ‘Store’ tab on the top of Apple.com website neither a standalone store.apple.com.  Instead, Apple has created a universal shopping bag than you can access from anywhere on the website and you can have a look at past order information, account details, and favourites. Purchasing an Apple product has never been easier, you just need to click the ‘Buy’ button on the product page.

Despite the major merge, Apple’s main site is largely unchanged, as are the product pages. Apple’s main site includes links to Mac, iPad, iPhone, Watch, Music, and Support pages.

In a statement given to TechCrunch, an Apple spokesperson said the change was done in an effort to create a simpler site for customers to learn about and shop for products.

“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place,” said an Apple spokesperson in a statement. “The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.”

The changes to the Apple.com site were made this yesterday and are live in the UK, US and several other countries.

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Category Apple, News

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